Resources
North Norfolk District Council is proud to partner with Satsuma Marketing Group to offer a free, practical marketing toolkit designed specifically for local businesses and community groups.
This toolkit provides a series of bitesize resources to help you get started with your marketing - whether you’re looking to promote your business, event, or community initiative.
The resources are designed to spark ideas and guide your initial planning, making marketing more accessible and effective for everyone. Satsuma is a full-service creative agency, that brings together experts in PR, marketing, and internal communications.
Their team has developed these resources to help you:
Canva is an online design tool that offers users the opportunity to create professional-looking posters, flyers, social media graphics, slideshows, videos, logos and much more.
View the guide
Creating a calendar of events is a vital tool in planning - both within the organisation, and for the wider public, community groups and businesses to know what's coming up and get involved.
View the guide
Facebook Pages let you grow your business on and off Facebook. Pages come with a suite of free business tools that help you achieve your business goals.
View the guide
Instagram is a free social media app available on iPhone and Android devices. Individuals and businesses can upload their photos or videos and share them with their followers.
View the guide
LinkedIn is a professional networking tool useful for career development, creating online, like-minded communities and sharing business stories and updates. It’s also a fantastic place for posting business news, information, and updates.
View the guide
This toolkit covers how to improve relationships with the media – from dealing with a press enquiry, to getting your events featured in the media.
View the guide
Facebook groups are a place to connect, learn and share with people who have similar interests. With Facebook groups, businesses can engage in real conversations with their audience, gaining valuable customer insights and market research opportunities.
View the guide
SurveyMonkey is a free online survey creation tool. Once created, you can use this to gather feedback and analyse the results.
View the guide
Twitter is a social media platform with many functions. You'll find news being broken (often in realtime), useful links being shared, and memes being created.
View the guide
There are many different social media platforms available for businesses to use. The main differences between each platform is the audiences that you have access to on them.
View the guide
Press releases are a great way for businesses to promote themselves and share their latest news or successes within the local media for their target audiences to see.
View the guide
